His Excellency Dr. Raed Mohammed bin Shams, Director General of Bahrain Institute of Public Administration (BIPA), stated that the customer service program is regarded as one of the quality programs as part of the efforts exerted by BIPA in order to groom national cadres capable of meeting customers’ needs, while confirming the importance of developing the civil servants to ensure elevation of the quality of the government services in a way that matches the expectations and achievement of high satisfaction levels where the government services are concerned, which can be reached by preparation of a first line of government service providers capable of meeting the needs of the citizens with high degree of efficiency and excellence.
During the initiation of the first batch of the program, Dr. Bin Shams stated that the customer service program is established in collaboration with the Information and E-government Authority and is offered as a means to boost the citizens’ and individuals’ confidence in the services offered by the government organizations in a manner that renders these services of no less quality than those offered by the private sector. He added that the Bahrain Institute of Public Administration seeks through such programs to have the government services at the top notch of quality to reflect excellence before all service seekers of the citizens and individuals.
The customer service program is meant to boost the professional capability of the participants by providing them with specialized skills in the customer service and mechanisms on how to deal with them by understanding their personality and meeting their expectations in line with institutional controls and systems. The program comprises a number of training modules that cover aspects of excellence in the government services, achieve performance and brilliance and talent in offering the services as well as boosting welfare and care for the citizens and customers.